Digital marketing – Digital marketing

Digital marketing

All the posts related to digital marketing

What is quality score and why does it matter for a PPC advertising strategy?

Top search engines like google have a certain methodology to display or rank your website at the top spot within the search engine result page. The written rule of PPC is that for a particular keyword your website will be displayed based on the amount the advertiser is willing to pay for the clicks. There …

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Key metrics used for analyzing Web and Social traffic for your online business.

For any online business it is important to know the overall performance of its product or service offering. There needs to be a thorough analysis in measuring the performance at each step of customer lifecycle from awareness, consideration, purchase and Advocacy/loyalty. Let us break down the measurement techniques for each of these channels and the …

Key metrics used for analyzing Web and Social traffic for your online business. Read More »

What is search engine optimization and how to do SEO for your site?

Any website which gets ranked higher in SERP (search engine result page) just using natural, organic or search engine’s unpaid result thus attracting free visitors can be considered for a top candidate within its domain. SEO is the process of achieving the above by optimizing the content on the webpage thereby allowing the search engine’s …

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